I challenged Nichole to create a direct mail piece that was going to stand out and not get lost in someone’s inbox. At the same time, the creative needed to deliver the offer in compelling and visual manner. I needed this piece to stand out and she nailed it! Nine months and 3 direct marketing offers later, we have received over $800,000 in incremental business as a direct result of her efforts. The only person I will ever let create my direct marketing pieces is Nichole.

Dan Fitzgerald Director of Sales & Marketing, Hilton Orange County/Costa Mesa June 24, 2008